Goodyear Tire & Rubber Company (GT)
The Goodyear Tire & Rubber Company (Goodyear) is a manufacturer of tires. The Company, along with its United States and international subsidiaries and joint ventures, develops, manufactures, market and distribute tires for applications. Goodyear also manufactures and markets rubber-related chemicals for various applications. The Company is an operator of commercial truck service and tire retreading centers. In addition, it operates more than 1,600 tire and auto service center outlets where it offers its products for retail sale and provides automotive repair and other services. The Company manufactures its products in 61 manufacturing facilities in 25 countries, including the United States. During the year ended December 31, 2008, Goodyear operated its business through four segments: North American Tire; Europe, Middle East and Africa Tire; Latin American Tire, and Asia Pacific Tire.
Business Segments
Original Equipment Tires (27.3% of FY2008 Total Tire Sales)
OE Tires are new tires bought by manufactures to fit the specific needs of its vehicles. Within this category, Goodyear produces produces tires for passenger cars, light trucks, trucks and specialty vehicles. OE tire sales decreased by 15.7% in FY2008 compared to FY2007. The decrease in OE tire sales were mostly affected by operations in North American Tire (U.S. and Canada), where OE tire sales decreased by 22.9% compared to FY2008. The decrease was led by recessionary economic conditions resulting in lower demand for new vehicles.
Replacement Tires (72.7% of FY2008 Total Tire Sales)
Replacement Tires consist of tires bought by consumers to replace the tires on their vehicles. Replacement tire sales decreased by 5.5% in FY2008 compared to FY2007. Replacement Tire sales decreases were also led by recessionary economic conditions, but were less impacted due to less impact from the new vehicle industry.








