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Samsung Electronics Co., Ltd. provides communication products. The Company operates its business through four business divisions: digital media division, information and communication division, semiconductor division and liquid crystal display (LCD) division. Its digital media division provides televisions (TVs), videocassette recorders (VCRs), camcorders, digital versatile disc players, digital audio players, digital set top boxes (STBs), home theaters, audios and home appliances such as air conditioners, refrigerators, washing machines, microwave ovens and others. Its information and communication division provides computers, moving picture experts group audio layer 3 (MP3) players, mobile phones and others. Its semiconductor division offers memory chips, hard disc drives (HDDs) and others. Its LCD division offers thin film transistor (TFT) LCD modules and others. It also provides visual security systems (VSSs). On January 1, 2010, Samsung TechWin Co., Ltd. acquired its VSS business.

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Business Segments

The company operates through four main business segments: Digital Media, Telecommunication Networks, Semiconductor, and LCD. Samsung electronics manufactures appliances including TVs, refrigerators, washers, air conditioners, and calculators.

* Digital Media (35% of Sales): This business line includes digital flat-panel TVs and monitors, audio and video equipment, cameras and camcorders, computers and peripherals, printers and multifunction devices, and home appliances. Samsung's TV and monitor business segments make up the largest portion of Samsung's net sales, with 42,191,768 million in KRW in 2008. Samsung's shipments in the TV business grew by 54% from 2007, as global market share increased to over 20%. Net Sales grew by nearly 28% in 2008. Samsung utilized patented technologies to increase TV sales, such as the digital natural image engine technology (DNle) in 2004.

* Telecommunication Networks (28% of sales): The telecommunication networks division includes mobile phones and telecommunications equipment. The product portfolio also consists of MP3 players and turnkey telecommunications network solutions, as well as 4G technologies such as Mobile WIMAX and LTE. In 2008, Samsung delivered Mobile WIMAX network equipment to major operators in the US, Japan, Russia, and other markets. The company also delivered nearly 200 million phones during the year. Net sales for telecommunication networks grew by 29% in 2008 at 34,568,677 million in KRW. Since 2008, Samsung has focused specifically on consumer marketing for their mobile phones. Samsung's Anycall line has been highly successful since 1994, and the TouchWiz UI reflects the adaptability of Samsung's mobile phones to any operating system.

* Semiconductor (17% of sales): Samsung is also a global leader in memory, logic semiconductors, and hard drive storage systems. It is a top supplier of flash memory, SRAM, displayer driver ICs, and MP3 player system-on-chip devices. Samsung is involved in the development of emerging high-tech market segments such as solid-state drive (SSD) storage and "fusion" hybrid semiconductor solutions. At 22,353,359 million in KRW, net sales remained relatively the same in 2008.

* LCD (12% of sales): The LCD division includes LCD panels for the TV, monitor, notebook, and digital information display markets. At 21,517,568 million in KRW, net sales grew by 26% in 2008.